Independent expenditures tend to be a seasonal thing, with that season being the few months leading up to the election. As such, there is often a lack of order, especially when TV, radio or digital ads can be reactionary to a recent debate or new poll numbers. Everything is moving mind numbingly fast for everyone including: canvassers, political directors, advertisement vendors, and compliance vendors. This can sometimes lead to late or even missed 24/48-hour reports with the FEC or state agencies. Based on my 25+ years of experience, I want to share some important points, which I believe can lead to better overall Federal and State IE reporting during this stressful time.
- Have a Plan of Attack. Convene a meeting and invite individuals involved in procuring media spots, those making decisions on candidate support, and the compliance vendor responsible for the reporting. This will make a huge difference when expenditures take off during the two or three months leading up to an election. All involved in the process, should know who to reach out to for information due to quick IE reporting turnaround times.
- Communication. Communication on all sides is critical when coordinating between the PAC making the IE, the advertising vendor and compliance reporting vendor. Be sure to have the names of individuals who will quickly respond with information needed for reporting to the FEC or state agencies. Turnaround times are tight (24/48 hours), and it is advisable to stay in constant contact during this time to ensure all IEs made are included in the report. Unplanned IEs can happen more than one might want to admit, so stay vigilant and in constant contact with vendors. This will help PACs and Super PACs stay consistent with their reporting.
When you need help with your IE reporting, talk to the experts at PASS. With over 40 years of experience, our PAC compliance experts can make sure your IE reports are filed accurately and on-time. Let our Compliance Experts help you during this busy election season!